Sprig & Thistle
Based in the heart of Southland, Sprig & Thistle operate a vintage-style caravan full to the brim with coffee and home-made sweets and savouries. From brand naming to packaging to web design and development, this identity project draws on retro colour themes and bespoke qualities across every touchpoint.
"Thank you so much for your hard work and bringing Sprig & Thistle to life. You have gone above and beyond and I'm truly so grateful." —Anna Macdonald, Owner, Sprig & Thistle
"Thank you so much for your hard work and bringing Sprig & Thistle to life. You have gone above and beyond and I'm truly so grateful." —Anna Macdonald, Owner, Sprig & Thistle
Customised typography and unique print processes were utilised to enhance the bespoke quality of this rustic yet modern brand. As a new company, the client understood the need to create a cohesive and considered identity across all customer-facing touchpoints.
Sprig & Thistle set out to create a colourful brand largely influenced by the rustic-meets-modern aesthetic. This was especially important given their food pays homage to generational learnings while reaching for modern techniques and tastes. Operating from their family heritage farm in Southland, New Zealand, this brand aims to celebrate the region and history. Enhanced with an on-site, pre-launch photoshoot, the client was armed with a diverse and cohesive range of assets ready for their official brand launch at the end of 2022.
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Brand and identity
Brand naming
Logo design
Packaging design
Print collateral
Illustration
Social media artwork
Web design & development
Photography by Francine Boer Photography.
Project completed in 2022.