Heydaze
The client’s vibrant, sociable personality was the driving force behind this event management and party planning venture, and it all began with brand name concepts. ‘Heydaze’ was created for its relaxed nature (Hey!), combined with the look and feel of all things sunny and social—especially relevant given Heydaze are based in New Zealand’s sunshine capital, Tauranga.
With the goal of providing clients with a relaxed and stress-free solution to event planning (whether that be weddings, music gigs, or corporate events), the brand identity needed to feel inherently professional with an inspired, vibrant approach.
In true Heydaze style, this included a launch event like no other with all brand touchpoints ready-to-launch so that a complete brand image could be presented to guests. The pre-launch collateral saw teaser-style social campaigns and ‘save the date’ collateral to build suspense.
This predominantly digital-based brand allowed for the vibrancy and colour themes to shine—much like the client.
Brand naming
Brand & identity
Logo design
Social media artwork
Web design
Project completed 2019.