Your Local Taupo

Your Local Taupo—created in a post-Covid environment—is a platform to score the best local deals Taupo has to offer. The best part? It‘s for Taupo locals, by Taupo locals, and it’s a way for businesses to give back to their customers with sweet deals, while buyers get to support local—you could say it’s a win-win.

Working alongside Korio Marketing, Your Taupo Local needed to have a relaxed, approachable aesthetic that was most importantly simple to understand, as it’s a new concept to the Taupo market and needed to appeal to both businesses and residents alike. This was bought to life through organic type and earthy textures, with the use of bold colour to spark brand recognition—imperative for the launch campaign. Stay tuned for future brand collateral as the platform continues to thrive and develop.

(Oh, did we mention we only had a day or two to pump this out?)

Expertise
This project features Logo Design, Brand Identity, Print Collateral, Social Media, and Copywriting.