Aviation IT Brand Identity

Aviation IT Services is a brand new venture which looks to break in to the niche market of aviation-specific IT services in both Australia and New Zealand. Although targeting the smaller facets of the aviation industry, Aviation IT will simultaneously offer more traditional IT services for small to medium enterprises and corporate clients, so it was important for the brand identity to appeal to a varied audience.

With the challenge for this project being to communicate both aviation and ‘traditional’ IT services, we combined the form of a plane with the concept of intersecting data flows to create a design that surpassed the client’s expectations.

Expertise
This project features Logo Design, Brand Identity, and Print Collateral.